Waste + hauling / Brand refresh
Corey Sanitation needed more than a logo. PivotWrk created a complete visual direction designed to improve visibility, consistency, professionalism, and community recognition across real-world and digital touchpoints.
Project overview
The original service vehicle offered valuable space but no memorable identity, clear service hierarchy, or unified customer experience. The new direction turns the truck into a mobile billboard while building a system that can work everywhere the business operates.
The challenge
A plain vehicle and fragmented materials made it difficult to stand apart from competing sanitation and hauling companies. The business needed a recognizable identity, clearer messaging, and a repeatable system that could move from one truck to a complete operation.
The strategy
PivotWrk positioned Corey Sanitation as a dependable local partner for cleaner, safer, and stronger communities. The identity balances operational credibility with a memorable, approachable personality.
Professional service, community pride, and practical residential and commercial solutions.
A confident service brand with an approachable mascot and highly recognizable visual language.
Large lettering, high contrast, clear service information, and repeatable graphics for roadside recognition.
The brand system
The system extends beyond the truck so estimates, invoices, uniforms, equipment, print pieces, social content, and future vehicles all feel like one business.
Fleet + equipment
The lavender fleet direction, oversized Corey wordmark, mascot, service details, and contact information are organized for fast recognition. The same visual components can scale across collection trucks, dumpsters, carts, service vehicles, and signage.
Brand-system outcomes
This conceptual case study presents the approved creative direction without making unverified revenue, lead, or performance claims.
A large-scale fleet system turns every service route into a consistent brand impression.
The same visual language carries across vehicles, equipment, uniforms, documents, and digital touchpoints.
Clear service messaging and a cohesive identity help the business appear established, dependable, and ready to grow.
The system is designed to expand to additional vehicles, containers, employees, neighborhoods, and future campaigns.
Your service vehicle should work as hard as your business does.
PivotWrk develops complete brand systems for sanitation, hauling, trucking, construction, trades, landscaping, transportation, and service companies.